How to improve email response rates easily, cheaply
What are the easiest things you can do—without adding significant costs—to improve email response rates right now? First, focus on increasing the number of “sends” for a singular offer. The majority of marketers are still relying on one-time email sends to a specific audience for a specific offer. This is no longer the recipe for success. Three to five sends to the same group of recipients promoting the same offer is going to yield the best results.
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