15 Types of Email Marketing Tests You Should Be Doing
I was recently asked to develop a "testing protocol" for a client. The deliverable was a worksheet that would document tests for a particular send, but they wanted it to do more than just that. They wanted it to educate on the value of testing and spur these groups within their organization to truly leverage testing to their advantage.
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http://www.clickz.com/clickz/column/2258408/15-types-of-email-marketing-tests-you-should-be-doing
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