By David Byrd
Email marketing offers the highest return on investment (ROI) of any form of digital or interactive marketing tools. Currently, it is nearly 40:1 — for every dollar invested an average return is $40. Knowing email marketing has a high ROI potential does not necessarily translate into developing and executing an effective email marketing campaign. So, let’s identify some basic steps to complete for effective email marketing.
Establish the goals. Is the campaign to introduce, inform, sell, upsell or nurture? Each of these requires a different message and potentially different audience. An introductory email may be part of a multistep campaign to discuss a product, value proposition, features, case study and testimonials. Upselling would only go out to existing customers and should be segmented further to only go to those that do not have the new product, add-on or feature. Nurturing
Read Complete article from original resource:
0 comments:
Post a Comment