6 Way To Maximize Your Marketing Effectiveness
Start up marketing often involves an “all of the above” or “by any means necessary” approach, and rightfully so. To meet short-term goals, the strategy, or means, becomes far less important than the outcome.
Start up marketing often involves an “all of the above” or “by any means necessary” approach, and rightfully so. To meet short-term goals, the strategy, or means, becomes far less important than the outcome.
Logically, the starting point for most startups is to drive traffic to the website (i.e., fill the top of the sales/conversion funnel). You don’t need to be a technical marketer to know that Google Analyticsmakes measuring traffic extremely easy. Similarly, measuring what’s happening at the end of the process (number of users/customers) is also pretty straightforward. With these two inputs – traffic and conversions – you now have a top-to-bottom conversion ratio.
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