Bringing Email Marketing, Social Media and Mobile Together
Email Marketing is Still King
Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy use of email as a lead generation tool. In fact, it was ranked first out of all the personal advertising channels used.
Read Complete article from original resource:
http://www.business2community.com/email-marketing/bringing-email-marketing-social-media-and-mobile-together-0467830
Email Marketing is Still King
Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy use of email as a lead generation tool. In fact, it was ranked first out of all the personal advertising channels used.
While email marketing is currently the top digital communication channel used by brands to generate leads and reach customers, it’s crucial that sales and marketing teams realize that they are best off using a variety of communication methods.
Read Complete article from original resource:
http://www.business2community.com/email-marketing/bringing-email-marketing-social-media-and-mobile-together-0467830
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