Merchandising For Email Marketing — Selecting Products and Promotions

Merchandising For Email Marketing — Selecting Products and Promotions

How do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place that answers these questions, you should. Merchandising for email should be a collaborative process for optimal results.
Setting The Promotional Calendar

The promotional calendar should be developed with the E-Commerce Manager, Email Marketing Manager, and Product Merchandisers. Any additional, relevant associates should be included, as well. For example, the Mobile Marketing Manager might be a different individual; or, you may have a Brand or Loyalty Manager to include for in-store promotions.

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