Seven Sins of Email Marketing
Think email marketing is dead? Not so. In fact, email marketing is making a bit of a comeback…but in a more sophisticated way. Many companies are now using software like HubSpot to create lead nurturing campaigns (sent by email) that are relevant to the needs of the respondent. When done properly, the campaign should bring your prospect through your sales funnel, down to where they are more prepared to buy.
However, there are lots of businesses doing email marketing totally wrong! To make sure you’re not one of them, check out these seven sins and don’t do them!!
Think email marketing is dead? Not so. In fact, email marketing is making a bit of a comeback…but in a more sophisticated way. Many companies are now using software like HubSpot to create lead nurturing campaigns (sent by email) that are relevant to the needs of the respondent. When done properly, the campaign should bring your prospect through your sales funnel, down to where they are more prepared to buy. However, there are lots of businesses doing email marketing totally wrong! To make sure you’re not one of them, check out these seven sins and don’t do them!!
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http://www.business2community.com/email-marketing/seven-sins-of-email-marketing-0457227
http://www.business2community.com/email-marketing/seven-sins-of-email-marketing-0457227
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