Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

Social, SEO & Content: How to Create a Potent Integrated Marketing 

Campaign

How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week.

If this is the first question you’re asking, it’s the wrong one, said the SES board member and president of Site Logic Marketing. If you're attempting to develop a successful strategic marketing plan, then it’s imperative to stand back, and re-evaluate two things. Your:

1. Marketing Plan
2. Content Development Plan

Read complete blog from original resource :

http://searchenginewatch.com/article/2258738/Social-SEO-Content-How-to-Create-a-Potent-Integrated-Marketing-Campaign