Friday, 17 May 2013

10 Things to Know About Social Media Marketing

Last week, I gave a talk to a networking group on social media marketing.

Without slides and a limited time to cover a HUGE subject, I focused on 10 key things that I’ve learned about social media that I think every small business owner should know.
Here are my 10 things: 

1. Social media is social. 

It’s about interaction, not broadcasting. This means that you should be having conversations, not just blasting your own promotions all the time (in fact, don’t do that at all.)

2. You cannot outsource a relationship.

Be careful if you’re considering outsourcing your social media marketing because you can’t delegate personal connections, and that’s what social media is all about. If you want help with social media, think about having someone else schedule your “content-type” posts (e.g. sharing articles), but deal with replies yourself.

Read Complete article from original source:
http://blogs.constantcontact.com/product-blogs/social-media-marketing/social-media-marketing/

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