An Email Marketing Guide for Beginners

 An Email Marketing Guide for Beginners

Email is probably the marketing industry's most stalwart tool. Since inception, it's been the Internet's version of direct mail and it has proven over the years to be an effective marketing medium. Like direct mail, it is inexpensive and achieves a consistent return rate for most marketers. A survey done in 2011 showed that email marketing was effective enough that 60 percent of those polled planned to increase their email marketing campaign budget.

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