The Fundamental Imperatives Of Email Marketing Rules
Back in November of 2010, I wrote an Email Insider column titled "'Best Practices' Are Dead,” in which I argued that the term “best practices” has been much abused and was too broad to cover what I called the never-break “ethical imperatives” and the okay-but-unwise-to-break “recommended practices.” I didn’t know it at the time, but that column would be the genesis of my new book, "Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts," which discusses 108 email marketing best practices.
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