As social media sites like Facebook and Twitter gain popularity, an increasing number of businesses are turning to them to connect with their customers. It’s easy to wonder if email marketing is on its last legs with social media sneaking up to overtake it, but this isn’t really the case. To get the best results, marketers need to understand the strengths and weaknesses of both marketing techniques and tailor their efforts.
The Strengths of Email
Image via Flickr by Beraldo Leal
Email is still the most popular online activity. An impressive 94% of Internet users send or read it. It is the preferred method of communication across all age groups, beating out social media in every area. Interaction with commercial email is growing steadily.
Email is still the most popular online activity. An impressive 94% of Internet users send or read it. It is the preferred method of communication across all age groups, beating out social media in every area. Interaction with commercial email is growing steadily.
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