Email Marketers: Customer Service DOs and DON'Ts
I rarely give out my email address when I am asked for it at a retail store.
Two weeks ago, I made an exception. I bought a basketful of products at Sephora after a knowledgable and attentive sales person spent about half an hour with me. She didn’t pressure me. She listened well. And she made several good recommendations as we talked. As a result, I bought many more things than I had expected to when I first walked into the store. This was great customer service. And I was a very satisfied customer.
So, when I was asked at the register for my email address, I willingly gave it. My expectation was that my positive experience would be extended through the emails the company sent.
I rarely give out my email address when I am asked for it at a retail store.Two weeks ago, I made an exception. I bought a basketful of products at Sephora after a knowledgable and attentive sales person spent about half an hour with me. She didn’t pressure me. She listened well. And she made several good recommendations as we talked. As a result, I bought many more things than I had expected to when I first walked into the store. This was great customer service. And I was a very satisfied customer.
So, when I was asked at the register for my email address, I willingly gave it. My expectation was that my positive experience would be extended through the emails the company sent.
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