Read This: How to get more people to open your emails

Read This: How to get more people to open your emails

 

 A new benchmarking report on email marketing, which analyzes emails from more than 800 associations, outlines some of the metrics associations can use to measure and increase email success.

What’s the best time of day to send an email? How many links should you include? How long should the subject line be?

These were all questions examined in the “2013 Association Email Marketing Benchmark Report” by Informz, which analyzed more than 1 billion emails sent by more than 800 associations in an effort to provide associations with metrics to gauge their email marketing success.

One of the stand-out, yet unsurprising, findings this year is the importance of mobile. For the first time, mobile email readership surpassed desktop readership.

Adding credence to the mobile imperative, the study also noted that mobile readers tend to interact differently with email than those who read it from their desktops. 

Read Complete Report from original resource:

http://associationsnow.com/2013/04/read-this-how-to-get-more-people-to-open-your-emails/