Email marketing: Still very much alive, well
The primary purposes of sending out email is to keep “top of mind” with your customers and prospects, to differentiate yourself by providing more useful information than your competitors and to sell goods or services from time to time.
Email is not going away anytime soon. Despite spam folders and governmental rules preventing its malicious usage, most recipients value information and appreciate when it’s substantive material they are getting for free. It is still one of the best, most-targeted marketing methods – providing a great return on investment and a solid way to build relationships with customers and increase their loyalty. And it’s remarkably measurable, where success and failure is as obvious as who clicked what, when.
Email is not going away anytime soon. Despite spam folders and governmental rules preventing its malicious usage, most recipients value information and appreciate when it’s substantive material they are getting for free. It is still one of the best, most-targeted marketing methods – providing a great return on investment and a solid way to build relationships with customers and increase their loyalty. And it’s remarkably measurable, where success and failure is as obvious as who clicked what, when.
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