Is Your Email Marketing Program Stuck In A Rut?
In my meetings with marketers, a common frustration I hear is that they lack the budget, people and time to get things done. Well, I've been hearing these complaints over and over – and have uttered them myself – in my nearly 30 years in marketing.
Marketers today also face newer challenges such as the need to create more content in more channels, optimize for more devices, environments and distractions and try to act on a rising river of data, along with deeper issues that keep marketing organizations from peak performance, costing millions in lost revenue.
In my meetings with marketers, a common frustration I hear is that they lack the budget, people and time to get things done. Well, I've been hearing these complaints over and over – and have uttered them myself – in my nearly 30 years in marketing.
Marketers today also face newer challenges such as the need to create more content in more channels, optimize for more devices, environments and distractions and try to act on a rising river of data, along with deeper issues that keep marketing organizations from peak performance, costing millions in lost revenue.
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