Wednesday, 10 April 2013

Integrated Campaigns Increases Email Marketing Conversation Rates !!

Marketers considered Email and social media marketing as most effectual customer engagement channels. It is just like we say some things just go better together. 

That’s why integration of social media with email marketing sees hike this year. To add, SMS integration with social media and email marketing too can do wonders. This can give your customers the ability to spread your messages on their own terms.

Also, marketers believe that this year about 50% of the customers will view the email marketing messages on their mobile, but unfortunately only 40% of the marketers are ready for the mobile marketing strategy. Its also said that consumers who receive brand updates/offers on email (42%) show more interest to purchase than those who receive in SMS (33%).

Read Complete report from original resource:

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