If there is one thing you can depend on in the email marketing landscape, it is change. Just as email designers are getting to grips with designing for mobile readers, a new wave of inbox managers are entering the fray, prompting us to reconsider (again!) how we structure marketing emails.
According to Ross Sibbald, Head of eMarketing at global paperless communication specialist, Striata, inbox managers/consolidators could be the next disruptive technology that keeps digital marketers on their toes. "Inbox management tools such as Orchestra's Mailbox, AOL's Alto and Cloze will impact how we design and structure marketing emails, especially in geographies that lean heavily toward mobile device usage. But this also applies to early adopters of disruptive technologies in that the new ways they manage email may impact how a successful marketing email gets structured.
Read complete blog from original resource:
0 comments:
Post a Comment