Wednesday, 10 April 2013

Why email marketers love iPhone users (infographic)

iPhone users open 17.5 percent of their commercial mail, while Android users open 8.93 percent, and BlackBerry owners open only .24 percent.

Clearly, those BlackBerry users are far too busy working.

While social and search are obviously critical for digital marketers, email marketing continues to rank as one of the highest return-on-investment activities that marketers do. However, where we read and respond to our email is changing as mobile devices penetrate farther into our lives and our work.

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